other smart instruments on the market felt much more like toys with gimmicky buttons and switches rather than comprehensive training devices. We found that people who purchased these instruments rarely learned to play. We figured there had to be a better way. We also found that traditional instrument manufacturers haven’t kept up with trends in tech and social media. As more people are getting online to learn and communicate, we felt this was a missed opportunity, We developed our first product, the Populele, as a real ukulele with smart technology that truly helps new musicians learn and share their journey online.